As the fearless creator of the blog states:
When working in a medium sized office setting, you tend to share links with your co-workers, and then forget to show your other friends. This is a demonstration of what a recent study claims we spend 25% of our office time doing (while maintaining or even increasing productivity). Our managers, on the other hand, would call them "distractions".
It's pretty ease to see what my main niche will be over there.